When you interact with us through the Services, we may collect personally-identifiable data (“Personal Data”) and other information from you, as further described below:
We may also collect Personal Data of third parties when you voluntarily provide us with such information. For example, we may collect Personal Data when you designate a person to make healthcare decisions for you if at any time you are not able to (the “healthcare advocate”). We may also collect Personal Data when you identify personal contacts for any advance medical plan (the “TruePlan”) you create through the Services.
We may also collect third-party Personal Data for the TrueNetwork feature. This allows a user to designate a healthcare advocate and add personal contacts so that those contacts can be contacted in regards to any choices made related to your TruePlan. We may send each of these identified individuals a onetime email notifying of them of your decision that they be contacted.
Non-Identifiable Data: When you interact with TrueNorth through the Services, we receive and store certain personally non-identifiable information about you and/or your activity on the Services, such as the pages of the Site you have visited, your IP address and related information. TrueNorth may store such information itself or such information may be included in databases owned and maintained by TrueNorth affiliates, agents or service providers. The Services may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors’ Internet service providers.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the Services, TrueNorth often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and TrueNorth may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. TrueNorth may also disclose aggregated user statistics for purposes of research and scientific studies or in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.
There are certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Agents, Consultants and Related Third Parties: TrueNorth, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases, customer service, data storage, and special promotions. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function, and we take reasonable steps to ensure that these third parties protect your Personal Data in accordance with our confidentiality standards.
Legal Requirements: TrueNorth may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of TrueNorth, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.
You can visit the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Services.
TrueNorth may collect testimonials from users regarding the Services. With your consent, we may post your testimonial along with your name. If you want your testimonial removed, please contact us at firstname.lastname@example.org.
TrueNorth may also offer publicly-accessible blogs or community forums. You should be aware that any information you provide in these areas is publicly-accessible and may be read, collected, copied, and used by others who access them. If you decide to post Personal Data to these publicly-accessible blogs or community forums, TrueNorth cannot limit access to such posted Personal Data. To request removal of your Personal Data from our blog or community forum, please contact us at email@example.com. In some cases, we may not be able to remove your Personal Data, in which case we will endeavor to let you know if we are unable to do so and why.
You may also have the option of posting your Services activities to Social Networking Services when you access content through the Services (for example, you may post to Facebook that you performed an activity on the Service); you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any Social Networking Services you have enabled will be able to view such activity.
Your access to and use of the Services is subject to the TrueNorth Terms of Service.