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About TrueNorth

TrueNorth is a social enterprise dedicated to improving patient care and choice.

TrueNorth was founded in 2012 by a team of healthcare providers who have continued to pour our brains, hearts, and souls into making an amazing product to achieve our mission: to help patients and their families engage in advance care planning

We draw on real-life experience and are part of a community of care providers and patient advocates that understand the problem in advance care planning and can build a sustainable solution. Our patients are and always will be our TrueNorth.

TrueNorth is a graduate of Healthbox accelerator and Tigerlabs accelerator. We are also a recipient of a generous grant from the California Healthcare Foundation, recipient of the Harvard Business School Rock Accelerator Award, and finalist in the Harvard Business School New Venture Competition.